Thursday, August 04, 2011

First Look: Pinkberry Wellesley

Trendy frozen yogurt purveyor Pinkberry opened in Wellesley tonight, offering up free t-shirts and yogurt from 6-9 pm. The t-shirts were gone by the time we go there, and given the lines it all felt a little illogical at times. But in the end we got our free treats and I'm glad we got a taste of what Pinkberry is all about.
I thought I'd heard they were taking over the space vacated by The Gelato Cafe last year, but Pinkberry is actually a couple doors down. It's a prominent location they've got on the corner, and along with recent aesthetic improvements to Linden Square the area felt lively. I don't think I've ever seen so many people out in Wellesley past 7 pm.
Judging from the crowds, buzz, and smiling faces, Pinkberry knows how to run a grand opening. Along with employees offering small samples to people waiting in line they had what felt like as many people as they could possibly fit behind the counter:
Even Miss Massachusetts was there:
The hook, as far as I could tell, is a frozen yogurt product with health benefits like live active cultures like you find in non-frozen yogurt. I was wondering what differentiated it from old school frozen yogurt like TCBY so I had a look at their website and noticed they have a new product called Super Fro-Yo. Gotta love the competition and America's thirst for the new.

They offer up a wide range of toppings which are positioned as being high quality and fresh:
The free offer for their grand opening was any flavor small yogurt with all the toppings you wanted. I went with a coconut yogurt with blueberries, yogurt chips, and -- since they were out of praline hazelnut crunch -- Heath Bar pieces. The coconut yogurt was outstanding. Just the right about of coconut flavor, just the right amount of tart, and a very clean finish. I think could have used more guidance, a la Cold Stone Creamery, because I don't think the sum of the toppings I chose was much better than the components. Still, I enjoyed it very much.
I think Pinkberry is a welcome addition to Wellesley that will do very well. I'll look forward to getting back there again when the lines are shorter and with a little more time to think about which toppings work best with which flavors.

3.75/5 Stars: Very Good Stuff

Check 'em out:
Pinkberry Wellesley
180 Linden Street
Wellesley, MA

Question of the Day: What do you think of Pinkberry? What's your favorite place for a frozen treat near Wellesley?
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