Most Wellesley residents didn’t become successful by making haphazard decisions about anything, not even something as commonplace as grocery shopping. For months, speculation, excitement and controversy has surrounded the new Whole Foods Market location. Final preparations are underway and on Monday, shoppers will get to experience the new store for themselves.
The expansion of Whole Foods in Wellesley points to an interesting dynamic at work. According to Whole Foods Market, their “business is intimately tied to the neighborhood and larger community that we serve and in which we live.” The new expanded store will compete with Roche Bros. which is headquartered in Wellesley. Anyone who has spent any amount of town in Wellesley knows that Roche Bros. is a well-entrenched part of the social landscape. Been to a child’s birthday party? A Roche Bros. cake is almost certain to have been served. So how does Whole Foods intend to serve the community when its new store hopes to lure shoppers away from the longtime hometown grocer?
With a local flair
Convenience served up
unsightly ingredients. Convenience does come with limits however. For the consumer who has Diet Coke on their weekly list, Whole Foods may not be the place for one stop shopping. And unlike Roche Bros and Super Stop and Shop, Whole Foods doesn’t offer grocery delivery.
John Dewar & Co. Pigeon Cove fish and seafood fires a shot over Captain Marden’s bow and the Fromagerie and Charcuterie gives the Cheese Shop a run for its money. While prepared foods are definitely a focus of the store, chef-worthy raw ingredients can be found in the aisles too.
While the new store is technically a remodel of the former Star Market, there is little reminiscent of the old space. The new building has received a Green Globes certification assuring that it was built with sustainability in mind. The inside features slate and concrete floors, reclaimed wood, recycled materials and LED lights, which all contribute to the unique aesthetic found in their newer stores. Signage is quirky and abundant with personal, hand-written flourishes throughout. The overall feel of the store reflects how you want your groceries -- fresh, vibrant and clean.
In the redesign of the building, a walk up window was added where customers will be able to approach from the outside and order takeaway items like gelato and made to order coffee. A small café seating area will make dining-in an option too.
Check it out for yourself
More than 1000 previewers are expected at the new 442 Washington Street location for Friday’s “sneak preview.” Registered attendees can participate with a $5 donation to the Wellesley Food Pantry. Frequent shoppers at the old location should say their goodbyes this weekend as the store will be closing Sunday night for the last time. The Grand opening begins with a 7:30am bread breaking ceremony (coffee, anyone?) followed by the official opening at 8am on Monday, August 22nd.
Whole Foods Market Wellesley
442 Washington Street
Hours: 8 am - 9 pm daily (except holidays)
Further Reading from the Wellesley Wine Press:
Inside the Bread: Whole Foods to Open New Location in Wellesley