Apple quickly recognized that some customers didn't necessarily want cellular service on their iPhone and created the iPod touch- essentially an iPhone minus the phone. The iPod touch was available in 8GB and 16GB models initially, and later a 32GB model. They were priced between $299 and $499, which represents a far better value to the folks mentioned above who paid full price for their iPhones and promptly cancelled their cellular plan.
Fast forward to this summer. Apple once again revamped their iPod touch lineup with some minor tweaks and reduced pricing (to between $239 - $399). Initially, I was disappointed with what Apple announced. To be honest, I was hoping for more in this update (like a $199 price point for the 16GB unit, GPS, and what the heck- some major announcement from Apple that they were entering the Voice over IP market). But after I saw a customer running our Cadence software on his iPhone I felt compelled to get in on the action. Enough of this goofy deliberating- pull the trigger already, right? I found a meager corporate discount available and placed my order for an 8GB unit.
My iPod touch arrived last Friday and I of course immediately busted it open and started playing with it. Deanna chastised me for not even acknowledging the FedEx driver's existence, but forgive me- I was just so pumped to crack the thing open, I wasn't focused on my manners! (sorry, FedEx driver)
I'd played with the iPhone and the iPod touch at the Apple store many times, but having my own was different because I could enter my user name and password in sites without worrying about forgetting to clear them out. More meaningfully, it gave me a chance to set up my Yahoo! Email to see how that worked out. I was initially suspicious of how this would work, because I don't pay for my Yahoo! Email on my PC, and on the PC if you don't pay for Email you can't check your Email with POP or IMAP accounts- you can only check it through Yahoo! web mail. However, on the iPod touch, Yahoo! Email configuration was a breeze- I just entered my user name and password and I was done. It syncs with what I do on Yahoo! web mail automatically and overall works really well! Nice.
Before I get too excited and go all "Apple Fanboy", I want to note that nobody reads more about Apple products without buying them than I do. I'm all over macrumors.com, appleinsider.com and any other Apple mention that pops up in My Yahoo!, but I can always find a reason not to buy the product. "Wait until it comes out on Verizon," (for the iPhone) "I'll wait until it has a DVR," (for the AppleTV) and "I'll wait until the 24 inch screen is $999" (for the iMac) are just some of my favorites. I can find the fatal flaw in any Apple product. And believe me- there are flaws. iPhoto's lack of selective import has been a pet peeve of mine since we bought Deanna's iBook and since nobody is developing good photo management software for Macs other than Apple (unlike Google's excellent Picasa application for Windows) you're stuck until Apple decides to address the limitation.
But this situation, I feel, is more problematic in the computing world than in the consumer electronics world. Namely, I think the iPhone, iPod, and AppleTV are further ahead of their respective competition than Macs are ahead of PCs. The consumer electronics space is less defined; less, I don't know- what's the expression I'm looking for here?- "pounded on by millions of users to the point where it works really really well". These days, I assess usability in terms of how difficult it is to do something with one hand free and a baby in the other and against that metric I find my Windows PC easier to use than a Mac. But that's a story for another day (PC vs. Mac). Let's talk about the iPod touch...
What I like so far:
- Works really really well out of the box. The thing synced seamlessly and easily with my existing iTunes library without incident, Wi-Fi setup was a breeze, Email setup was a snap and I was up and running in less than 5 minutes.
- A laptop computer in your palm. It is amazing what you can do on this thing. Via Wi-Fi you can check your Email, browse the web, search YouTube and more.
- The App store. Apple recognized that the device would be more compelling if they opened it up to developers. Consequently, we have customized iPhone/iPod touch "Apps" for Facebook, Twitter, Pandora, The New York Times, LinkedIn, AIM (*free* SMS text messages!), and games. Tons of games, including my favorite free one- Labyrinth. Using the iPhone accelerometer perfectly it simulates the old physical metal ball/wooden table game we had when we were kids. SO WELL DONE. You've gotta check it out. They even have several "leveling" Apps so you can use your iPod touch as a level for hanging pictures and what not. Silly, but interesting.
- An innovative jukebox. Continuing the iPod's long legacy as a great music player, the iPod touch has two capabilities that have changed the way we listen to music. Since it is portable as all heck, I can easily connect it to our home stereo to serve up music.
The new "Genius" feature in iTunes (released in iTunes 8.0 and iPhone/iPod touch firmware 2.1) intelligently picks songs on your device that are musically similar. Ask it to produce a Genius list for Coldplay's "Fix You"- you get U2's "City of Blinding Lights" and Audioslave's "Like a Stone". Not perfect matches, but if there was some technology that could truly "clone" Coldplay's amazing song "Fix You" it would be worth more than Apple as a company in my view (but I digress).
Separately, but similarly, Pandora is also available on the iPod touch. Founded in 2000, Pandora's claim to fame is that they've assembled a Musical Genome for a boatload of songs and as a result they're able to pick songs similar to artists or songs that you already like. Ask it to find songs similar to "Fix You" and I get "Sullivan Street" by The Counting Crows and "In the Middle" by Mat Kearney. The Counting Crows I'd heard of- Mat Kearney not so much; musical discovery. What I love about Pandora is their Web 2.0 angle- they were quick to come out with a Facebook tie-in (if you're my friend you can see not only which stations I'm listening to but you can also pick up the variant of that station based on the thumbs-up/thumbs-down I've given that station (thanks to my friend Michelle Crandall for pointing that nuance out to me). Very cool. Further, they were quick to come out with an iPhone App which means that for free with an iPod touch you can download the Pandora Application in a matter of seconds and you're up and running this (from my "Fake Plastic Trees" Pandora station):
- Hand-feel. Although the machine is impossibly thin and incredibly well designed visually, it is also very slippery in my hands. There's a free golf App that simulates being at a driving range and I swear if I gave that my full effort I'd throw the iPod touch through a window. Also, I find it near impossible to type with two thumbs when the screen is in the upright position because the screen is too small for my thumbs; everything is just too close together. In the landscape position, I can type more easily but unfortunately some applications refuse to go into landscape mode. Painfully- the Mail application is one of them (which is painful because Email involves heavy typing).
- Crashy crashy. Many of the applications, including the Safari web browser, crash. Frequently. But it's kind of interesting the way they crash- they just kind of disappear and return you to the main screen. For example, when I was considering using Yahoo! web mail's free text messaging capabilities (before I discovered I could do the same in AIM more easily) I tried going to mail.yahoo.com and then clicking "New"->Text Message. But as soon as I click "New", Safari crashes:
- Limited VPN capabilities. I found that I was unable to connect to my corporate network because my company doesn't use Cisco VPN, which is the only commercial VPN standard the iPhone supports. When I contacted my IT department about this, they flat-out refused to support the iPhone in any way because of "security issues". I don't know whether it is possible to connect with enough information (like the "Group Name" and "Secret") -or- whether it is truly impossible to connect to a Nortel VPN server with a Cisco VPN client. At any rate, all of the hype about the iPhone now supporting enterprise and Exchange is not quite useful, at least for me. I guess that's OK though- I'll keep my iPod touch as a completely fun-time device that allows me to connect to the web without getting dragged into work-related activities.
I'm mindful of my initial exuberance when we first purchased Deanna's iBook, much of which has waned. I'll follow up in a couple of weeks to describe some of the more unique things you can do with an iPod touch (more info on Pandora, driving directions that automatically identify your starting point and chart a course without printing the directions out, and free text messaging on AIM come to mind). At some point I'd also like to consider the debate of an "iPod touch plus a Verizon phone" vs. an iPhone.
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Follow these links to learn more about the product from Apple or Amazon.
- Three Things You Can do on an iPod touch (that you can't do on your computer)
- How To: Make Phone calls on an iPod touch
- Apple Mesmerizes with iMac Updates